Music China 2009 - International Trade Fair for Musical Instruments and Services

December 2008

Music China
International Trade Fair for Musical Instruments and Services
13 ’Äì 16 October 2009
Shanghai New International Expo Centre (SNIEC), Shanghai, China

Music China acknowledged as Asia’Äôs largest music industry event

Music China, Asia’Äôs most recognised musical instrument show will take place 13 ’Äì 16 October 2009 at the Shanghai New International Expo Centre (SNIEC), Shanghai, China. The show is the Asian sister to Musikmesse in Frankfurt, and the largest music industry event in the Asia-Pacific region.

Music China 2008 attracted 43,238 visitors from 92 countries. Six halls, covering an exhibition area of 65,000 sqm were filled with 1,106 exhibitors from 22 countries and regions showcasing a broad mix of products include traditional Chinese to western instruments, sheet music and accessories.

’ÄúWe had a record number of visitors and exhibitors doing business at Music China 2008 and despite the current global economic climate we are confident that our 2009 show will continue to attract those wanting to do business in the world’Äôs biggest and fastest growing consumer marketplace,’Äù said Evan Sha, Deputy General Manager, Messe Frankfurt Shanghai.

Big brands to be showcased for 2009 event

Several well-known international brand names and industry leaders have indicated their interest in returning to Music China 2009. These include AXL, Roland, Steinway, Warwick and Yamaha. In addition, negotiations are underway to secure a large number of group pavilions. At Music China 2008 there were eight pavilions representing Austria, Britain, Czech, France, Germany, Italy, Spain and Taiwan.

’ÄùEarly bookings confirm our recent survey findings which showed that more than 97% of past exhibitors said they will consider exhibiting at Music China again,’Äù adds Evan Sha. ’ÄúThere is no bigger or better showcase in Asia where exhibitors can capture such a big slice of the musician and music lover market.’Äù

High quality products are in demand

While increasing numbers of Chinese buyers are searching information about musical instruments through internet, demand is also being fuelled by Chinese government policies that are accelerating educational reform, including music education.

With domestic and overseas economic conditions deteriorating sharply in recent months, the real growth of industrial output of China has been trending downward. Only retail sales still held up strongly, growing by 16.6% in real terms in October.

During the past three years, the 11^th Five Year Plan (2006 ’Äì 2010) developed by the government has increased expenditure in science and education. As a result, the China Music Instrument Association believes this is helping to grow the number of young musicians, which in turn is boosting market demand and stimulating consumption of music products. What’Äôs more, Western and Asian music crossover influences are adding to the demand for instruments in the global market.

Music China 2009 is organised jointly by the China Music Instrument Association (CMIA), INTEX Shanghai and Messe Frankfurt, runs concurrently with Prolight and Sound Shanghai, an International Exhibition for the Event and Communication Technology, AV-Production and Entertainment industries. For information, see www.musikmesse.com or email music@hongkong.messefrankfurt.com