The Classical Archives Launches The Ultimate Online Classical Music Destination

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FOR IMMEDIATE RELEASE

CONTACT: Russ Rowland May 19, 2009

HWH PR/ New Media

212-355-5049 x123

russr@hwhpr.com

THE CLASSICAL ARCHIVES LAUNCHES

THE ULTIMATE CLASSICAL MUSIC DESTINATION

New Music Store and Service Offers Largest Collection of Classical Recordings

and Most Sophisticated Interface on the Internet

New York, NY ’Äì The Classical Archives is about to bring online classical music shopping and listening into the 21st century! The Classical Archives ’Äì www.classicalarchives.com ’Äì goes live today as the ultimate destination for online classical music and a breakthrough in site navigation that will be welcomed by all. Catering to serious aficionados and eager newcomers alike, the site offers the largest collection of classical music available online as well as extensive background information on works, composers, artists, and much more.

Best of all, the site features a new proprietary navigation and search engine capability that lets visitors search and cross-reference by any relevant criteria: composer, work title, artist, albums, historical period, instrument, genre, and many others that make finding and comparing the best classical recordings easier than it has ever been. In addition to albums from major labels such as DG/Decca, Angel/EMI/Virgin, Sony/Columbia, and 100+ more, the site offers a large collection of free streaming tracks from its own roster of world-class talents.

Pierre R. Schwob, CEO and Founder, notes, "The Renaissance starts here! The Classical Archives will become the ultimate classical music site and a model for music sites in general: where the music you want can be easily and immediately found, and where composers, artists, and works get the respect they deserve. It marks the dawn of a new era for online music sales in terms of its navigation system and the wealth of contextual information it offers. Our sophisticated but elegant system has been developed by our expert team of musicologists, and built by our engineers using the latest advances in web technology. Anyone who has purchased music online, particularly classical music, knows well the current limitations of Internet music shopping and discovery. The Classical Archives is changing the whole user experience."

The newly launched Classical Archives opens its doors as the most complete classical music resource on the Internet with over 620,000 recorded tracks (building to over 1 million!) representing 6,600 composers, 21,000 artists and 100+ record labels representing a unique blend of the majors and independent labels. Tracks are available in high quality DRM-free MP3 for listening or downloading and some in MIDI format for synthesizers. The company's ultimate goal is to offer the complete catalogs of all classical music record labels, as well as independent classical artists in DRM-free format, and to identify the recordings in a proper, consistent, and easily searchable form. Classical Archives will always allow users to keep their downloads for life: they are not tied to any conditions such as staying in a subscription program.

Dr. Nolan Gasser, Artistic Director, states, "We are very proud of the contribution that the new Classical Archives is making to the world of classical music as a whole; for too long, the online consumer has dealt with a broken system, where the music is identified and displayed in an inconsistent, if not inaccurate, manner, making the process of finding and comparing recordings difficult or impossible. Admittedly, it is no easy task to correctly identify the vast repertoire of classical works, and then coordinate their various recordings, but our expert team of musicologists is committed to this goal, and the consumer will experience the music as they have only imagined."

The site provides detailed musicological information for each work: its proper movements and subdivisions, genre, principal instruments, year of composition, and key. Users can then easily compare various recordings of a given work, each identified in a proper and consistent manner ’Äì something not possible with any other site.

The new Classical Archives offers unique membership opportunities that allow users to take advantage of its vast resources easily and affordably. Fees are $9.95/month or $99.50/year. Benefits include the ability to listen to music from the whole site (entire tracks or works); a 10% discount on all downloads (which are yours to keep for life!); the first two weeks as a free trial of the service; the ability to access and download MIDI files free of charge.

Free registered members also enjoy great benefits: the ability to listen to any music clips (30-60 seconds); the ability to purchase downloads; and the ability to access and download MIDI files.

For more information, please visit: www.classicalarchives.com.